Micro
75k to under 250k monthly pageviews
$400
one-time audit fee
Publisher monetization audit
A fixed-scope audit for independent publishers. We reconcile your analytics, ad server and partner reports, explain what the evidence shows, and hand you a prioritized roadmap. You keep your accounts. You approve every change.
- Fixed scope, paid audit
- Read-only access where possible
- No production changes
- No guaranteed-uplift claims
Sound familiar?
The reports disagree, and every suggested fix sounds plausible.
You already earn programmatic revenue. The hard part is knowing which numbers to trust and which change deserves attention first.
Revenue fell. Traffic didn’t fall as far.
Something changed between the visit and the payment, and nobody can say where.
Three sources, three different totals.
Analytics, the ad server and partner statements count different things on different clocks.
Too many possible causes.
Geography, device, inventory, viewability, page speed, demand or configuration could all be contributing.
Conflicting advice.
Add a unit, move a floor, switch a partner. Each suggestion arrives without the evidence behind it.
No clear order.
A long list of ideas, but no ranking by evidence, effort and risk.
Unclear authority.
When an external partner manages your set-up, it is not obvious who can approve access or changes.
If one of these is your situation, the audit is built to answer it with evidence, not with a pitch for more demand.
Audit scope
Your reporting and your ad set-up, examined together.
We work from authorized reports and configuration evidence, such as analytics, Google Ad Manager or AdSense, SSP and partner reports, revenue statements, inventory details and change history.
| Area | What we check | Why it matters |
|---|---|---|
| Reporting reconciliation | Reporting periods, time zones and definitions across analytics, ad server and partner statements | Separates expected differences from ones that need investigation |
| Revenue drivers | Traffic, revenue and delivery by geography, device and inventory | Shows where a change actually occurred |
| Ad configuration & demand paths | Relevant ad server set-up, demand partners and how demand reaches your inventory | Finds configuration issues before anyone adds more demand |
| Inventory & placements | Ad units, placements and inventory information | Connects layout decisions to delivery and reader experience |
| Viewability & page performance | Available viewability and page-performance evidence | Both affect what buyers value and what readers tolerate |
| Consent signals | How consent signals reach your ad set-up, where evidence allows | Gaps can limit demand without showing up as an error |
| Ownership & approvals | Who owns each account and who can authorize access and changes | Makes every recommendation actionable, not stuck awaiting permission |
What PubOS checks on your pages
Your reports show what happened. PubOS shows what your pages actually do.
Alongside your reports, the audit uses PubOS’s own technology to read your live pages: every bid, ad slot and seller. It grades the set-up out of 100 and ranks what to fix first.
Selling
ads.txt, sellers.json and the supply chain: are the companies selling your ads authorised, and how many hands does each sale pass through?
Bidding
Header bidding set-up, timeouts and price keys: does every partner get a fair chance, and does the winning bid reach your ad server?
Ad server
Ad slots, fill, viewability and refresh: do your ad spaces fill, get seen and sell to the right buyer?
Page experience
Load speed, layout shift and ad density: do the ads slow the page or push content around?
Consent and identity
Consent signals and user IDs: do partners receive the privacy signals, and can buyers recognise your audience?
Revenue at stake
Each finding is weighed by what it likely costs, so your roadmap starts with the changes worth the most.
Deliverables
A decision-ready audit pack, not a dashboard.
Four deliverables you can act on.
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Baseline & current-state map
Your reviewed metrics, systems, partners and responsibilities, with reporting differences explained.
- Scope and input record
- Baseline summary
- Current-state map
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Evidence & findings register
Each material finding with its source, severity, affected systems and where the evidence stops.
- Evidence register
- Findings register
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Prioritized recommendations
Next steps ranked by evidence, effort, dependencies and risk, with the approval each one needs.
- Prioritized roadmap
- Opportunity scenarios, only where evidence supports them
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Readout & corrected final pack
A review session to walk through the findings, then one in-scope correction cycle.
- Client readout session
- Corrected final pack
Sample: findings register format
Illustrative, not client data
| ID | Finding | Label | Evidence | Next step |
|---|---|---|---|---|
| F-01 | Ad server and partner statement use different reporting time zones | Observed | Report settings exports | Align periods before comparing RPM |
| F-02 | Share of the revenue gap explained by the period mismatch | Estimated | Method and assumptions stated | Confirm with a full month of aligned data |
| F-03 | Whether a recent layout change affected viewability | Unknown | Change history not available | Request change log; define a test |
Every material finding carries one of three labels. Observed: supported by a reviewed, authorized source. Estimated: calculated or inferred, with method and assumptions stated. Unknown: the evidence cannot justify a conclusion.
Process
From first conversation to final pack.
The 10-business-day* clock starts when Complete Inputs are confirmed in writing, not at enquiry, payment or first file.
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Introductory conversation
A 20-minute call about your website, your question, fit and who can authorize access. It is not the audit.
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Scope & proposal
Written scope, fee and evidence request. Payment upfront under the agreed terms.
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Complete Inputs confirmed Clock starts
Written notice once permissions, named owners and usable evidence are in place.
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Audit pack delivered Within 10 business days
Baseline, findings register, prioritized roadmap and any supported scenarios.
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Readout & correction
One review session. Five business days to send one consolidated in-scope defect list, then one correction cycle.
Missing evidence or scope changes may pause the clock, recorded in writing. See conditions.
Audit pricing
One fixed fee, based on your monthly pageviews.
Every band includes the same four deliverables for one publisher operating environment. One-time fee in USD.
Scope and final quote confirmed in writing before payment.
Small
250k to under 750k monthly pageviews
$650
one-time audit fee
Mid
750k to 2m monthly pageviews
$1,100
one-time audit fee
Upper-mid
Over 2m to 3.5m monthly pageviews
$1,800
one-time audit fee
- All four deliverables
- One readout session
- One in-scope correction cycle
The final quote depends on qualification, complexity and written scope. Tax, withholding, bank and foreign-exchange charges are excluded unless agreed otherwise.
Revenue at stake
Estimate what a leak could be costing you.
Use your own numbers, country by country. The leak is your own guess; the audit measures the real figure.
Expected monthly ad revenue
$3,000
At stake per month
$90 – $240
At stake per year
$1,080 – $2,880
By country
| Country | Pageviews | Revenue / month | At stake / month |
|---|
An estimate from your inputs, not a promise. Starting values are examples; replace them with yours. Nothing you enter leaves this page.
How you pay
Audit first. Everything after it is your choice.
You pay for the diagnosis. You read the pack. Then you decide whether anything else happens, and with whom.
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Step 1 · Required
Paid audit
A fixed fee for a defined scope, paid upfront. No production changes are included.
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Step 2 · Optional
Implementation
Only the recommendations you accept, separately scoped, quoted and authorized, with named monitoring and a rollback plan. Not free and not bundled.
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Step 3 · Optional
Ongoing work or a performance arrangement
By agreement only. Any performance fee would apply to verified incremental net advertising revenue over an agreed baseline, never to your total revenue.
Ways to work with PubOS
Start with the audit. Add PubOS software if your team needs it.
Every engagement starts with the paid audit. After it, teams that want to keep checking their own pages, or sell to publishers, can subscribe to PubOS software.
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Start here · Paid
PubOS Audit
Our team’s fixed-scope review of your reports and pages. Deliverable: a findings register, a prioritised roadmap and a readout.
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Add-on · Subscription
PubOS Pro
The PubOS browser extension for your team: grade any page, AI briefings, ready-to-paste fixes and before-and-after history. Deliverable: ongoing checks between audits.
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For exchanges · Early access
PubOS Intelligence
For exchange and SSP sales teams: every publisher’s set-up, ranked into who to call, with change alerts. Deliverable: a ranked prospect list with reasons.
How we handle access
Your accounts stay yours.
The audit reviews; it does not change production. Anything live needs separate written approval.
You keep ownership
Your domains, analytics, ad accounts, vendor contracts, payment accounts and receivables stay yours.
Least-privilege access
Read-only access where possible, or authorized exports. Access is agreed per engagement and you can remove it.
No passwords, ever
Never send passwords, API keys, tokens, invite links, private reports or bank screenshots through this website.
Measured change
Implementation needs written scope, a baseline, named monitoring and a rollback plan before anything goes live.
FAQ
Still unsure? Start with your website and your question.
Why pay for an audit when others offer one free?
The paid deliverable is a scoped, documented decision pack: baseline, source-linked findings, stated limits and a prioritized roadmap. The introductory conversation checks fit; it is not the audit. You can read the pack before deciding on any further work.
Will our revenue go up?
Not guaranteed. The audit does not guarantee revenue, RPM, fill rate, vendor approval, legal compliance or any implementation result. It tells you what the evidence supports, where it stops and what to do first.
What do you need from us?
At first, only your public website and your question. Once scope and secure handling are agreed, we request relevant authorized analytics and ad-platform evidence, usually at least three complete recent months, six where available.
When do the 10 business days begin?
When we confirm in writing that Complete Inputs are in place: agreed scope and commercial requirements, permissions, named owners and usable evidence. An enquiry, payment or first file does not start the clock on its own.
Do you need access to our accounts?
Least-privilege, read-only access where possible, or authorized exports. You stay the owner and can remove access. The audit makes no production changes.
Can you implement the recommendations?
Yes, as a separate engagement. We first agree the accepted recommendations, scope, fee, written permissions, monitoring and rollback plan. Implementation is not included in the audit fee.
Will you work with our current ad partner?
The introductory conversation checks your existing arrangements and who can authorize evidence access and changes. We do not assume a managed set-up can be changed, or that a current partner must be replaced.
Do you take a share of our revenue?
Not for the audit, which is a fixed fee. An optional performance arrangement may be agreed later; it would apply only to verified incremental net advertising revenue against an agreed baseline and reconciliation method, never to total revenue.
What if a finding needs correction?
The agreed scope includes five business days to send one consolidated list of in-scope defects, followed by one correction cycle. New questions, properties or out-of-scope work need a separate agreement.
Is PubOS software or a service?
Both. The audit is delivered by our team, using PubOS’s own page-audit technology alongside your reports. After the audit, teams can subscribe to PubOS Pro to keep checking their own pages. PubOS is not an ad network, SSP or exchange, and takes no share of your revenue.
What does PubOS check on our pages?
How your ads are sold (ads.txt, sellers.json, supply chain), how bidding works, how each ad slot fills and is seen, how ads affect page speed and layout, and whether consent signals reach your partners.
What is PubOS Pro?
A paid subscription to the PubOS browser extension for your team: grade any page, AI briefings, ready-to-paste fixes and before-and-after history. It is offered after the audit.
What is PubOS Intelligence?
A paid web app for exchange and SSP sales teams that ranks publishers by fit and alerts them when a site adds or drops a partner. It is in early access.
How do we get started?
Email us or message us on WhatsApp with your name, publisher website and question. We’ll reply to arrange an introductory conversation. You send the message in your email or WhatsApp app.
Ready to start?
Start with your website and your question.
A 20-minute introductory conversation to understand your question and whether the audit fits.
- No reports or logins needed for the first conversation
- A written scope and quote before any payment
- You decide what happens after the audit
For the first conversation, send only your website and question. Please do not send passwords, private reports or account credentials.
Let’s talk
Choose how to reach us.
Tell us your name, publisher website and what you’d like to understand.
Email PubOS rohan@solkind.in Message on WhatsApp+91 78295 28856
These links open your email app or WhatsApp. Your enquiry is sent only when you send the message there.